Description

MINIMALISM MINDFULNESS

About

Not just another lifestyle brand but a brand rooted solely in the things that truly move me – my most essential pillars: Mindfulness and Minimalism. Operating from these foundational principles, I curate and create an array of series that present new standards and ways of appreciating things... like art, music, design, wellness, travel and more.

I deliver mindfulness and minimalism to an audience across a variety of devices and destinations. I’m talking about people who are tired of consuming anything and everything, who want to make more conscious/better decisions, who value  their time. Determined, out-of-the-box thinkers who are smart and who are constantly pushing toward their full potential in every aspect of their lives.

Personally, I represent the modern-era woman who wants to fully experience every area of her life without burning the candle at both ends. A real woman who cares about her own well-being and who is ever-curious and ever-vigilant, exploring her own motivations when it comes to acquiring – and making smarter and more informed decisions.

This blog celebrates and encourages fulfillment over achievement, quality over quantity and discovery over rules.

Share Buttons

Mission

Mission
Provide readers
the unspoken
power of awareness.

Essence

Essence
A means of inspiration, empowerment and inclusivity for everyone alike.

ymhm

You Might Have Missed

ymhm

About Me

About

Ana Degenaar

Creative Director / Author currently living in Brazil

Every creative endeavor starts with the need to scratch an itch to simply create something of meaning. That and a little rebellious streak is how I established my business and blog. It hasn’t by any means been a simple 'just-add-water' experience but for the past years I’ve woken up every morning to do what I love: Working with trailblazing independent bloggers and brands across the world who are passionate about what they do and are unapologetic about their own desires to scratch a creative itch. As a creative director I have the privilege of not having to limit my ways of expression to one single thing – but rather I'm able to tap into all the things I’ve learned and excel at: things like graphic and web design, editorial work, marketing, writing, consultation and more.
In the gauntlet I've run, I’ve found that the key to creative success, interestingly, is not in the common 'hustle' but rather in the courage of doing things openly aware of our own particularities and passions and being relentless in their pursuit.

So helping people who are equally devoted to their brands and who appreciate simplicity, mindfulness and authenticity has been my mission. That’s what propels me out of bed and into my office every morning and helps me focus on creating honest, intelligent and refreshing projects — dedicating myself to the essential and making things speak of each client’s intrinsic message and purpose.
Values
I believe what counts is not just a blog’s content or the mission of a brand, but that also the little things most certainly count. A great product is the sum of its parts... and that awareness is the foundation of an honest, effective and helpful exchange between the people I co-create with and their own clients.

I know what my brand stands for and who it resonates with; people who too are curious, unbiased, creatively open-minded and service-centric. I make it my mission to get to know you and your dreams. I will never work on something I don’t believe in – so when putting your trust in me, you can be sure I don't take it lightly.
Services

ART DIRECTION

WRITING

BRANDING

GRAPHIC DESIGN

Process

Instagram Feed

@anadegenaar

As Seen In

AS SEEN IN

Newsletter Border


JOIN THE NEWSLETTER FOR UPDATES, OFFERS AND TIPS

SECURE PAYMENTS