Title

About

Photo

Info


Author, Graphic and Web Designer
Current Location: Brazil

Mindfulness is at the heart of everything I do—from work to life and everything in between.

For over five years I’ve come into my office every morning with a focus on creating honest, intelligent and refreshing projects—believing that the best way to accomplish this is to dedicate myself to the essential and making things speak of their intrinsic beauty and purpose.

FAQ

Frequently Asked


Q.

How does being a minimalist affect your life?

A.

I never chose to be a minimalist. In fact many, many years ago, minimalism chose me—and while I initially took it on through convenience, I stuck with it because it made me a more mindful person.
That awareness in me has changed my life completely from something so mundane as to how I wipe my counter tops to how I decide to spend my energy, my thoughts and my time with the ones I love.


Q.

What's the most exciting project you've ever taken on?

A.

My shop is the scariest and most exciting leap I've taken. It makes me find solutions to the boredom of the ordinary. The run of the mill. The “just OK.” It not only puts me in contact with wonderful brands and with fantastic ideas and values but it also keeps me on my tip toes: it challenges me like the growing brainchild it is.


Q.

How do you balance everything?

A.

I don't... not everything. I focus on doing the most important things with all the care and attention possible and I tackle each one of those with the same importance but not at the same time.


Q.

What motivates you in your career?

A.

I believe in exploring my motivations and the emotions that I have about any given thing I do. I am moved by the need to share something of value. I get emotionally invested in blogs, bloggers, artists and all the amazing people I meet daily.


Q.

Do you accept sponsored posts, why?

A.

Yes, while there's a controversy surrounding this practice, the mission of my blog has always been to share the best of the minimalism world... and that includes brands - truly stunning brands that are bringing to us quality, design and most importantly the ability to purchase fewer and more quality products. That said, however, I do not work with just any brand.
For me to share something I must have tested it or experienced it before. It is highly important for me that I do not share anything I wouldn't purchase, wouldn't use or that doesn't represent my views.


Q.

How do you choose companies to work with?

A.

The brands I work with are either brands I've personally used for several years or brands that approach me for product testing. If a company approaches me and they have no relation whatsoever to any of my passions or views, I respectfully decline.


Q.

Why did you decide to take on sponsors and affiliations?

A.

I'm naturally someone who loves to experiment and share. I stumble upon wonderful tips, products and solutions for my own troubles daily and I've always loved to give a space to people who are doing exciting things with wonderful motivations. The sum total of our experiences are there to enrich peoples' lives and that's my own motivation to do this.


Q.

What's always in your bag?

A.

Surprisingly enough, I only carry my debit card, sun screen, phone, lip balm, a notebook, a pen and a banana. I know it’s boring but that’s truly all I need.


Q.

What camera do you use?

A.

I use a Canon 5d EOS7D with a variety of lenses.


Q.

Where do you find inspiration?

A.

I find inspiration in the emotions that surround me, in the artists I meet, in the clients I work with... but mostly in the creative genius that is my almost 9-year-old daughter, EP.


Q.

How do you wind down at the end of the day?

A.

I disconnect from work and make it non-negotiable. Then I always dedicate some time to myself and to the people I love. Lately, I’ve been loving spending a few minutes of quiet time at home in the afternoons just before I finish the last stretch of my productive day. That seems to be making the transition from a busy day of work into rest a little less difficult for me.


Q.

If you could turn back time to the moment when you’re just starting out, what would you say to yourself?

A.

When I started out I was very insecure... so I held back sharing a lot of my best work. I was scared it wasn’t perfect—so I’d tell myself to stop trying to dissect my work and just scratch my itch to create and share that with the world and pridefully stand behind it.

 

Philosophy

Philosophy : The result of work that's based on a deeper purpose is genuine, timeless and priceless.